Customer experience
With the rapid evolution of the optics industry, customer experience has become a key differentiator. 88% of consumers consider the shopping experience as important as the product itself. For the modern optician, this means not only offering high-quality products but also creating a seamless and personalized customer journey, from appointment booking to after-sales service. The digitalization of services, combined with human expertise, helps optimize every touchpoint and build long-term customer relationships.